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Extended Reach 2017-05-01T11:32:22+00:00

Project Description

Extend the Reach of Your Brand

Reach a highly-targeted audience with the digital marketing tools of  The Post and Courier.

We can deliver targeted impressions and get the most value from your display and mobile advertising using:

SITE RETARGETING:

People who know you
Users visit your website. Unfortunately 97% of site visitors will leave without taking action. We show them your ad as they browse the internet and remind them of your brand and to come back when they are ready to buy.

SEARCH TARGETING:

People searching for your products and services
As users perform searches across the web, we collect data associated with those searches. Based on the keywords they have searched, we show your ad to those who have per-formed searches relevant to your products and services.

MOBILE TARGETING

People using mobile websites and apps
Reach your audience where they are the most — on their phones! Target potential consumers based on where they are, who they are or what they’re searching for. We show your ads within the mobile apps and websites across all platforms. Reach your customers when they need it most.

CONTEXTUAL TARGETING:

People viewing content relevant to what you offer

As users browse the web, consuming content, we collect data associated with that content. Based on the keywords and/or the categories of the content, we show your ad to those who are reading about topics relevant to your products and services across all platforms.

FACEBOOK EXCHANGE:

People on Facebook who have visited your site
Reach people on Facebook based on specific actions they’ve taken online, like visiting your site. Facebook Exchange helps you reach people who have expressed an interest through their online behavior so you can reach them with a similar kind of product or service.

Enhance your mobile presence with ads running throughout our extended network of premium brand mobile websites.

Create custom audiences with pinpoint accuracy

Optimize in real-time for maximum effectiveness

Expand audiences instantly with precision at scale

Understand audience behavior with elemental insights